POKÉMON GO: GIGANTAMAX CAMPAIGN

AGENCY: Maverick Media

CLIENT: The Pokémon Company and Niantic

Pokémon wanted the arrival of Gigantamax to feel like a true worldwide event.

So we built the campaign around a simple cinematic idea: giant Pokémon emerging across cities around the world, each one creating its own moment of awe, chaos and scale.

The structure was designed so each Gigantamax Pokémon could carry its own contained story for social cutdowns, while still building into one larger launch trailer. The campaign was produced using Virtual Production, mixing live action with CG at scale.

What was personally exciting for me was roughing out early concepts in Unreal to explore pacing and flow — those early sketches ended up guiding the team’s official previs work.

In the end, the campaign rolled out globally, landing in cinemas, at Time Square and landed as a real cultural moment for millions of Pokémon GO players. We also picked up a few awards along the way.

OTHER POKÉMON GO CAMPAIGNS

POKÉMON GO: GO FEST 2021

Pokémon GO wanted to drum up hype for a few Gen 8 Pokémon making a guest appearance in the game. At the time, the game was still a few generations behind, so the excitement would be high.
This was also the very first project which I creatively led, a real pinch me moment.