MINENHLE ‘MINI’ OBIKA-MBATHA
I’m a London-based Creative in video game advertising with Maverick Media. I’ve collaborated with the likes of Pokémon, Bandai Namco, Ubisoft, and Warner Bros.
I tell stories from a place of curiosity and discovery. I love diving into how people understand the world, and how we can communicate complex ideas in a way that feels both accessible and meaningful.
I can get obsessive in the best way. If something technical is key to the idea, I’ll get into it. I find that speaking the same language as the people building the work leads to better decisions and stronger stories.
Across projects, I’ve worked with teams and audiences in very different spaces, from global gaming communities to complex production pipelines. What stays consistent is the intent to make work that respects its audience, moves with clarity, and holds up under scrutiny.
But sometimes it’s not that deep. Sometimes its cool to just follow an intrusive thought like reimagining Woody from Toy Story in a apocalypse.
